The biggest event in golf is taking place in Orlando this weekend, as more than 40,000 golf fans and professionals take part in the PGA Merchandise show held annually this time of year. This is the one time each year golf club manufactures and inventors launch and display new golf merchandise in one place including the best golf equipment, apparel, and training aids.
“It’s the Super Bowl of the golf business,” Cobra Puma CEO Bob Philion told CNBC. “There is no other place where we can see as many accounts in these three days.”
While the eye-catching equipment and apparel get a lot of attention, many industry insiders are keeping a close eye on the future of the game.
“The show is really the one time during the year where the entire industry comes together, under one roof, to project on the future and where golf can go,” TaylorMade-Adidas Golf CEO David Abeles said in an interview on CNBC’s “Squawk Box.”
There’s no doubt that golf has seen its share of struggles and hardships over the past few years. Questions remain about the strength of the global economy, and how the game can grow in a world where Tiger Woods plays less of a role than he once did. Still, recent trends have given many golfers a renewed sense of optimism.” Continue reading about The PGA Merchandise Show.